Perfect Parallel fuels innovation for Masters television broadcastAUGUSTA, G.A.- For Immediate Release - The fierce competition to attract viewers places major television networks at the cutting edge of broadcast innovation. British broadcaster Sky Sports who will show more than 5,000 hours of golf programming this year amongst the 40,000 hours of sports programming it shows across its six dedicated channels, is looking at Buffalo-based Perfect Parallel to do just that.
Perfect Parallel has pioneered the use of accurately-georeferenced terrain data along with high-resolution images of golf courses to create broadcast quality images and video feeds.
Last week, Sky Sports entered in a multi-year licensing and service contract with Perfect Parallel. Sky Sports will have unlimited access to Perfect Parallel’s content for its live broadcasts of PGA and European Tour events in both Europe and the United States. The agreement began at the most prestigious golf tournament in the world, The Masters.
“Our content allowed Sky Sports to feature the most innovative, comprehensive broadcast out there,” said Buffalo resident and Perfect Parallel founder, Erik Lugris. “And exposure on this level is very difficult to come by.”
Lugris also explained how the partnership with Sky Sports at Augusta has spiked the interest for other opportunities. The three-dimensional content can also be developed for video games, simulators and golf course architects.
“Things are looking bright for us right now.”
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Perfect Parallel Signs Agreement with Sky Sports
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