Yeah - it's sort of the exact opposite of how it's been building with MSFS.
I honestly think we are engaging in some fairly wishful thinking to go too far down the path of "2K and PGA tour are keeping a huge new release under wraps and can't say too much!"..
It's a golf game - It has nearly zero mainstream interest and "hiding it" for some big surprise release is basically antithetical to building buzz, anticipation and ultimately momentum. It would seem a peculiar choice on the part of 2k/HB to do so here.
Also, it's not like discussing something upcoming would likely be keeping anyone from buying what's out there now.
If you are interested in a PC (or console) simulation oriented golf game, the landscape has been essentially static for almost two years.
Please correct me if I'm wrong JC, but the only major upticks in TGC interest of late are when it goes on clearance sale pricing or gets added to "free" ways to play through "vaults" and "packs" through MS/Sony, yeah?
(Note about all of the above - I absolutely realize this is perhaps out of HB's control - quite likely in fact if 2k is still involved)
I don't get the impression that HB Studios and 2K have an integrated approach to development, marketing and publishing like Microsoft and Asobo Studio have for MSFS 2020. If there is a product in development, I'd say HBS is fully handling the developing, and 2K would be directing the marketing and publicity. 2K seems to treat TGC 2019 like an aftermarket product, as it doesn't get the same stages as NBA 2K and WWE 2K20.
I agree that it's wishful thinking to think there's a totally new, next-gen tapping, golf game coming for HB Studios. I'm almost shocked that Shaun would admit they have "some content" in the works in the interview, as closed mouth as they've been for the last 16 months! I'm curious to see what they come up with, but I'm certainly not expecting a new game, let alone a revolutionary new one...
The other uptick I've seen in TGC 2019 besides the two factors you mentioned is that considerably more people are playing it now online, seemingly in conjunction with more people being stuck at home during the COVID-19 lockdown. How many of those are just now buying it I'm not sure. I use the public matchmaking feature to gauge how many people are playing and now, at least on the XBox One X, I get a match within 30 seconds. Two months about that number would be more like 5 to 6 minutes. The participation numbers are up probably 25 to 30% in the official tournaments also.
I'm glad you added the note about 2K at the end of your post. I get the impression there's not a close working relationship between them and HBS. I can see 2K being pretty domineering about how HB Studios speaks of and represents the game in terms of marketing and publicity. There may be a magic date that once it's reached, HB Studios will be able to talk about it a bit more, as was the case with TGC 2019. I'm expecting that to be about new licensed PGA TOUR courses and possibly a new them, but hoping for more... a lot more